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5 Productivity Lessons I Learned As Bill Glazer’s Copywriting Apprentice

In 2006 I got the opportunity of a lifetime when I was chosen as Bill Glazer’s Copywriting Apprentice. For about a year, I worked directly with Bill to create several marketing campaigns for GKIC, as well as BGS Marketing Systems. Not only did I learn copywriting from the best of the best, but I was…

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The Fastest Way to Test a Lead Generation Campaign If You Don’t Have a List

 Recently I was hired to create an online lead generation campaign for a client in the debt industry. The key issue I always encounter when I’m asked to create a lead generation campaign is TRAFFIC. Many businesses simply don’t have enough traffic to their own websites to test a lead generation campaign. So, in this…

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Generate More Sales With Attention Grabbing Headlines

The headline is BY FAR the single most important piece to your copy! It’s the readers first impression, what they read first…before ANYTHING else. If you don’t grab their attention with the headline they will never read the rest of your copy. David Ogilvy (author of Confessions of an Advertising Man and Ogilvy on Advertising)…

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Top Email Marketing Tips You Need To Know

Email is a volatile marketing medium. It’s constantly changing. The sheer volume of emails that clog up the average inbox is grows by the day. I’ve seen it estimated that there are about 2 million emails sent every second around the world.   Think about it: How many emails do you get on a daily…

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Analysis of a Proven Direct Mail Campaign: Omaha Steaks Control Mailing Part 1

[message type=”info”] Welcome to my first post dedicated to studying “Grand Control” Mailings. A Grand Control is a successful direct mail  campaign that has been mailed unchanged for over 3 years, according to the Who’s Mailing What Archive. For more about this series and about Grand Controls, read this post. [/message] Proven Direct Mail Campaign…

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Grand Control Direct Mail Copywriting Series

Welcome to my newest segment about “Grand Control” direct mail pieces. So what is a Grand Control vs a Control? According to the Who’s Mailing What Archive: Any mailing received by the Archive more than once is considered a Control. This means if the same mailing is received in two different months or more than…

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What To Put Inside a Shock And Awe Direct Mail Package

We write for, and are on the mailing lists of, some of the most successful marketers on the planet. We study them, watch what they do online and offline (yes, they always do both) and the one major similarity is how they have mastered the big “shock-n-awe” package. Some may do it bigger than others,…

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What To Do Before You Write Sales Copy

Before you ever put pen to paper or type a single word, you MUST… Have a clear objective. What are you trying to accomplish with this piece of copy? Are you trying to get a sale, a sign-up for your list or do you want someone to request a special report or a free gift?…

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