Our very first marketing-related business was a company that specialized in doing direct mail for restaurants. While most direct mail campaigns were considered “good” if they generated a half-percent response, our average customer was getting a 15% response rate from direct mail…mailing to COLD LEADS!
After selling that direct mail business, Darlene went to work for Bill Glazer as his paid copywriting apprentice, doing extensive work for the Glazer-Kennedy Insider’s Circle for over a year. Word about Darlene spread throughout the B2B marketing world, and before long she was being asked to write copy for well-known marketing gurus in every imaginable niche. She was booked so far in advance that her husband Barry decided to step in and help – and that’s when Dynamic Duo Copywriting began.
As the Dynamic Duo of copywriting, Darlene and Barry worked on countless projects for multiple guru clients in the B2B marketing world, including:
- Rory Fatt – Loyalty & Restaurant Marketing
- Michael Jans – Property & Casualty Insurance Marketing
- Dr. Tom Orent – Dental Marketing
- Jack McDonough – IRS Relief Marketing
- Dr. Chris Tomshack – Chiropractic Marketing
- Ed O’Keefe – Dental Marketing
- Ron Caruthers – College Planning
- Karen Schaefer – Home Staging Marketing
- Chauncey Hutter Jr. – Tax Business Marketing
- Lloyd Irvin – Martial Arts & Real Estate Marketing
- Charlie Cooke – Small Business Marketing
- Dan Lok – Internet Marketing
In 2010, Barry and Darlene created the Ultimate Spa Marketing System, a done-for-them program created for day spas and beauty salons. The system used a combination of marketing automation tools with done-for-them content to help spas get more new clients, more repeat business, and upsell current clients.
By 2011, over 60 spa clients were using the system. Realizing it was impossible to service the monthly marketing needs of this many spas and beauty salons by themselves, Barry & Darlene quickly became authorities on outsourcing. The company eventually employed over 30 virtual employees either full-time or part-time, with 4 project managers and Darlene in the lead management role.
With One Stop Direct Marketing, Barry & Darlene have now combined their copywriting expertise with their extensive project management experience to create a company that can get your marketing projects DONE start-to-finish, all in one place.
Our services include full-scale marketing planning, implementation, and management. From concept to end product we can handle the copy, funnel, graphic design, video script and creation, website, landing pages, automation, and more. No more hiring 10 different people, we are your One Stop shop.
We are originally from Evansville, Indiana, where we married in 1992 (we were high school sweethearts) . We moved our 2 beautiful kids and our little dog Tigger to sunny Sarasota, Florida in 2010, where we now enjoy spending time on America’s #1 beach, Siesta Key (although we’ll always be Hoosiers!). Just about every weekend you'll find Barry playing bass guitar and singing in his band Reverend Barry and Funktastic Soul featuring the Hellacious Horns, who were just voted Sarasota's Best Local Band 2015 by the readers of the Sarasota Herald Tribune. Darlene is a foodie who somehow manages to cook near-gourmet meals a couple times a week in addition to being a busy swim and drumline taxi to two amazing kids...all while being a kick-butt copywriter and marketer.